Schwarzkopf Pro OSiS Just Add You Campaign

Concept: For the relaunch of the iconic styling range, OSiS, I crafted a dynamic campaign aimed at both industry professionals and consumers. Embracing the brand's rich history and its new tagline, "Just Add You," I devised a multifaceted approach to generate buzz and engagement. Activation 1: Campaign Photoshoot With a team led by renowned stylist Christopher Laird, we orchestrated a visually stunning photoshoot celebrating the diversity of OSiS products and the individuality of models. The resulting images initially formed the centrepiece of a multi-cover campaign featured in Salon Business Magazine and have since been published worldwide. From concept to execution and securing all the coverage, I played a leading role every step of the way, ensuring every detail reflected the essence of the brand. Activation 2: Press Event From inception to implementation, I curated a memorable press event at White Rabbit Studios. Attendees, including trade press, consumer press and high-profile influencers, experienced firsthand the transformative power of OSiS products, receiving personalised hairstyling sessions by Christopher Laird and his team. Each guest then received professional headshots and participated in a unique stage experience, capturing the essence of "Just Add You" on camera. Quick editing of headshots and reels allowed for timely social media sharing, amplifying the campaign's reach and visibility across digital platforms. The headshots are now also a regular feature in the mastheads of trade publications.

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