With over a decade of experience in publishing, hospitality, and PR, I took the leap to build something of my own: FSC Productions LTD. This dynamic and innovative company is divided into two main sections: FS Productions and Reflections. FS Productions is a creative agency offering comprehensive creative, production, and communication strategy services. Meanwhile, Reflections is an online magazine and community dedicated to celebrating British culture, particularly in the music, events, and hospitality sectors.
I'm a highly motivated and proactive individual who thrives in dynamic environments, consistently delivering exceptional results. My resourcefulness and passion drive me to seek innovative solutions and challenge the status quo. With exceptional organisational skills and the ability to adapt to changing situations, I excel in managing complex projects and creating strong relationships. My professional communication skills, coupled with exceptional creativity and a logical approach, ensure effective collaboration and successful outcomes.
FS Productions was born from a love for building connections, bridging gaps, and genuinely wanting to see businesses and brands thrive. We understand that success often requires a fresh perspective, expert advice, and insightful help from outside your usual circle. Think of FS Productions as your one-stop shop for everything creative, strategic, and engaging. Dynamic and professional, we are dedicated to transforming your brand and business through innovative solutions and out-of-the-box thinking. Our services span a wide range: from creative consultancy and project management to communication strategy and design services.
Reflections was built from my love and passion for music, events, and hospitality. The mission? To dive into the heartbeat of British culture by shining a spotlight on local heroes hustling to make a difference and creating spaces where creativity can thrive. The sector is taking a hit, and we’re at risk of losing incredible venues and restaurants, which means fewer stages for the next wave of artists, chefs, and hospitality legends. That’s where Reflections comes in, aiming to blast out stories, insights, and inspiration across social channels and events, amplifying local voices and reminding everyone to cherish and support our local venues and talent.
Projects
- Schwarzkopf Pro OSiS Just Add You CampaignConcept: For the relaunch of the iconic styling range, OSiS, I crafted a dynamic campaign aimed at both industry professionals and consumers. Embracing the brand's rich history and its new tagline, "Just Add You," I devised a multifaceted approach to generate buzz and engagement. Activation 1: Campaign Photoshoot With a team led by renowned stylist Christopher Laird, we orchestrated a visually stunning photoshoot celebrating the diversity of OSiS products and the individuality of models. The re
- London Fashion WeekBrief: Manage and optimise London Fashion Week partnerships and activations across Henkel brands; Schwarzkopf Pro, Authentic Beauty Concept, and INDOLA, to ensure a diverse range of success. History: Since my first London Fashion Week season in September 2021, the London Fashion Week partnerships have evolved significantly. Initially, we focused on collaborating with session stylists, offering product sponsorships and nominal fees. Ultimately our goal was to create a community-driven initiative
- Schwarzkopf Pro BLONDME Care RelaunchBrief: Develop and execute a creative launch event for the Schwarzkopf Professional BLONDME Care range amidst the challenges of the COVID-19 pandemic in early 2021. Process: Considering the industry's exceptional circumstances, which involved closures and capacity restrictions, I carefully crafted the launch strategy. With most ambassadors at home rather than on the salon floor, it presented a unique opportunity to involve them in the launch plans. This not only showed appreciation to the brand
Work history
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Senior Account ManagerLWPR
- Market Harborough, United KingdomFull Time
Skills
- Creative Direction
- Project Management
- Event Curation
- Content Producing
- Shoot Production
- Event Management
- Storytelling