Schweppes

Lifting The Nation's Spirits The Brief Christmas 2020 was a bit of a write-off, wasn't it? Focusing on Time Out's young cultured audience, Schweppes wanted to own the 2021 big Christmas comeback and facilitate all mixing occasions be it indoors with family or out with mates, centering Schweppes festive serves at the core and continuing their 200 year streak of lifting the nation's spirits. The insight Time Out readers are big experience-seekers at the best of times - but give them 18 months of restrictions and the FOMO gets really real. From the postponed work Christmas party to squabbles over the TV remote with the family, we knew Time Out readers were thirstier to celebrate than ever before and looked forward to making a Christmas to remember. What we did Whether you were in or out over Christmas, we created content that had you covered whatever your ever-changing plans were. Leaning on Time Out's pivot to Time In in a full channel execution we allowed users to flip between in and out content, placing Schweppes at the heart of Christmas spirit. We published the Most Missed List informed by Schweppes' Christmas survey, we made Christmas the most sparkling one yet with delicious cocktail recipes and gave readers the low down on fab festive events across the capital. But the fun didn't stop there, we did a in & out flip coverwrap and carried an awesome competition where three lucky Time Out readers won an ultimate Schweppes party hamper, complete with party snacks, cocktail kits, festive decorations and even a Sonos Roam wireless speaker!