Corrin Woollcott

Corrin Woollcott

Creative StrategistLondon, United Kingdom
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Corrin Woollcott

Corrin Woollcott

Creative StrategistLondon, United Kingdom
About me
A creative professional with 6 years of experience in the Advertising industry. Being a writer with a keen eye for design, I use my vibrant imagination to make people feel, think and do.
  • The Ocean Cleanup
    The Ocean CleanupThe brief: How do we tackle the impact of single-use face masks on our oceans? The big idea: Turn every disposable face mask into an advertising campaign. The execution: Dave Trott espoused the memorable simplicity of public health campaigns. “If you want people to take action and change behaviour - you need to get to the point. Make it simple, make it memorable.” FACE TO WASTE. Simple. Memorable
  • Corrin Woollcott Copywriting portfolio
    Corrin Woollcott Copywriting portfolioIt's no coincidence my initials are CW.
  • One Minute Briefs Entries
    One Minute Briefs EntriesA collection of my One Minute Briefs responses
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Projects credited in
  • The Guardian Commercial Conference
    The Guardian Commercial Conference
  • Beats - 'Made Defiant' World Cup 2018 Campaign
    Beats - 'Made Defiant' World Cup 2018 CampaignPhotography by Dennis Leupold
  • The Guardian
    The GuardianLaunch of The Guardian's new, smaller tabloid size. A smaller format but still with enough space to ask important questions. ECD: Dickie Connell Creatives: Rachel Holding, Daniel Leppänen, Suzi Paddison, Joe Moloney
Work history
    The Guardian logo
    The Guardian logo
    Account managerThe Guardian
    London, United KingdomFull Time
    Account Manager - Guardian News and Media (April 2017 – December 2020) Most recently responsible for Dentsu Media Group (2 years) and previously Havas Media (3 years). I wrote sales pitches to win business from my clients by understanding their challenges, aims and objectives. I crafted bespoke concepts and compelling stories by adapting my tone of voice, ensuring communication was synonymous to each brand I worked on. I pitched ideas to clients and stakeholders on a weekly basis and maintained meaningful relationships across multiple agencies. I successfully managed hundreds of campaigns through to completion across branded content, print, digital, video and podcasts. “We love working with Corrin. She is always super prompt. She’s one of the best reps we’ve ever had.”- Rich Hall, Manager, Havas Media.
    The Guardian logo
    The Guardian logo
    Account ExecutiveThe Guardian
     - London, United KingdomFull Time
    Account Executive - Guardian News and Media (July 2016 – April 2017) Responsible for Havas, Total Media, Target Media and Dewynters. I worked closely with multiple teams internally and externally; ensuring communication was relevant and clear. Creating innovative concepts to pitch to clients and internal stakeholders.
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  • Design
  • Social Media Advertising
  • Advertising
  • Campaigns
  • Colour Compositions
  • Aesthetic Judgment
  • Digital Advertising
  • Print Advertising
  • Art Commissioning
  • Art Creation
  • Excel
  • Microsoft Excel
  • Microsoft Suite
  • Google Docs
  • Google Drive
  • Google Analytics
  • Audience Analysis
  • Audience Insights
  • Audience Research
  • Programmatic Advertising
  • Media Planning
  • Proposal Writing
  • Client Proposals
  • Creative Proposals
  • Selling
  • Salesforce
  • Booking Management
  • Campaign Organisation
  • Organisation
  • Ad Operations
  • Project Management
  • Data Insights
  • Insight Analysis
  • Storytelling
  • Creative Storytelling
  • Articulate Storyline
  • Copywriting
  • Copywriting Skills
  • Creative Writing
  • Ad Copywriting
  • Aesthetic
  • Colour Palette
  • Creative Advertising
  • Branded Content
  • Strategy
  • Strategic Communications
  • Sales Management
    Level 3 BTEC and NVQ.Arch Apprentices
     - London, United Kingdom
    I undertook an apprenticeship at the Guardian where I took part in various projects and activities whilst gaining a Level 3 BTEC and NVQ. Covering: - Building working relationships - Principles of personal responsibilities and how to develop and evaluate own performance at work - Principles of working with and supervising others in a business environment - Principles of managing information and producing documents in a business environment - Principles of providing and maintaining administrative services - Manage own performance in a business environment - Evaluate and improve own performance in a business environment - Work in a business environment - Communicate in a business environment - Solve business problems - Work with other people in a business environment - Contribute to decision-making in a business environment - Support the co-ordination of an event - Deliver a presentation - Presentation Software Level 2 - Spreadsheet Software Level 2 - Word Processing Software Level 2
    Media Business Course 2019Media Business Course
    In 2019 I was selected by my superiors at The Guardian to attend the renowned Media Business Course at The Grand Hotel in Brighton. All candidates were split up into groups of complete strangers. In just five days we had to become team mates and work together (often until the early hours of the morning) to respond to a live brief for the National Careers Service. We had to appeal to a young audience and convince them to spend their summer holidays with NCS, gaining vital experience to ready them for work life. After pitching our ideas to a group of some of the most senior people within the Media Industry we were shortlisted for the final, where we then pitched on stage to the client and entire course, including all candidates. Our team finished runners up! The overall experience I gained from the event was incredible.