Projects
- FreeNowFree now + hotboozapalooza - November 2021 The Brief It’s time to discover the city again. Free Now wanted to heighten awareness and engagement of Free Now, and encourage users to use Free Now as a means of getting around London across their different modes of travel - London black cab, a private ride or an eScooter. The insight We all know the feeling, your favourite artist is playing in West London, all your friends are going and it finishes at 12am. One problem, you live in East! Whilst th
- SchweppesLifting The Nation's Spirits The Brief Christmas 2020 was a bit of a write-off, wasn't it? Focusing on Time Out's young cultured audience, Schweppes wanted to own the 2021 big Christmas comeback and facilitate all mixing occasions be it indoors with family or out with mates, centering Schweppes festive serves at the core and continuing their 200 year streak of lifting the nation's spirits. The insight Time Out readers are big experience-seekers at the best of times - but give them 18 months o
- TfL - Elizabeth LineThe end of one era sees the start of another - June 2022 The Idea TfL wanted to celebrate the opening of the Elizabeth Line with Time Out. We thought what better way to do just that than for them to wrap our very last issue of Time Out Magazine with an incredible artwork execution, complete with a bespoke designed gatefold. What we did For the very last issue of Time Out magazine we created an incredibly in-depth co-branded coverwrap with TfL. After almost 13 versions and over 150 emails later
- The London EyeReinventing the Wheel - April 2022 The brief Everyone knows and loves the iconic London Eye, you can’t miss it gracing London’s skyline with its 32 pods (one for each of the city's 32 boroughs if you didn’t know!). But therein lies the problem; everyone is used to it, everyone takes it for granted! The London Eye is truly iconic, so we need to remind people that it's not ‘touristy’ or ‘something you did when it opened’. The insight We’ve been deprived of shared experiences and exploring the ci
- The Ocean CleanupThe brief: How do we tackle the impact of single-use face masks on our oceans? The big idea: Turn every disposable face mask into an advertising campaign. The execution: Dave Trott espoused the memorable simplicity of public health campaigns. “If you want people to take action and change behaviour - you need to get to the point. Make it simple, make it memorable.” FACE TO WASTE. Simple. Memorable
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Work history
Creative StrategistTime Out Group
London, United KingdomFull Time
Ideating and crafting bespoke solutions to partnership briefs across a plethora of clients. I use insights and data combined with my love for writing and storytelling to build unique and detail-orientated proposals for both brief responses and proactive ideas.
From ideation to post campaign analysis, I use Time Out’s irreverent tone of voice and iconic status to execute high performing creative campaigns, working closely with internal branded content colleagues and external agency partners to ensure my ideas are pitched, executed and delivered to the highest standard.
Working across live events, video, CRM, social and digital platforms.
Account managerThe Guardian
London, United KingdomFull Time
Account Manager - Guardian News and Media
(April 2017 – December 2020)
Most recently responsible for Dentsu Media Group (2 years) and previously Havas Media (3 years). I wrote sales pitches to win business from my clients by understanding their challenges, aims and objectives. I crafted bespoke concepts and compelling stories by adapting my tone of voice, ensuring communication was synonymous to each brand I worked on. I pitched ideas to clients and stakeholders on a weekly basis and maintained meaningful relationships across multiple agencies. I successfully managed hundreds of campaigns through to completion across branded content, print, digital, video and podcasts.
“We love working with Corrin. She is always super prompt. She’s one of the best reps we’ve ever had.”- Rich Hall, Manager, Havas Media.
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Skills
- Design
- Social Media Advertising
- Advertising
- Campaigns
- Colour Compositions
- Aesthetic Judgment
- Digital Advertising
- Print Advertising
- Art Commissioning
- Art Creation
- Excel
- Microsoft Excel
- Microsoft Suite
- Google Docs
- Google Drive
- Google Analytics
- Audience Analysis
- Audience Insights
- Audience Research
- Programmatic Advertising
- Media Planning
- Proposal Writing
- Client Proposals
- Creative Proposals
- Selling
- Salesforce
- Booking Management
- Campaign Organisation
- Organisation
- Ad Operations
- Project Management
- Data Insights
- Insight Analysis
- Storytelling
- Creative Storytelling
- Articulate Storyline
- Copywriting
- Copywriting Skills
- Creative Writing
- Ad Copywriting
- Aesthetic
- Colour Palette
- Creative Advertising
- Branded Content
- Strategy
- Strategic Communications
- Sales Management
Education
A
A
Level 3 BTEC and NVQ.Arch Apprentices
- London, United Kingdom
I undertook an apprenticeship at the Guardian where I took part in various projects and activities whilst gaining a Level 3 BTEC and NVQ.
Covering:
- Building working relationships
- Principles of personal responsibilities and how to develop and evaluate own performance at work
- Principles of working with and supervising others in a business environment
- Principles of managing information and producing documents in a business environment
- Principles of providing and maintaining administrative services
- Manage own performance in a business environment
- Evaluate and improve own performance in a business environment
- Work in a business environment
- Communicate in a business environment
- Solve business problems
- Work with other people in a business environment
- Contribute to decision-making in a business environment
- Support the co-ordination of an event
- Deliver a presentation
- Presentation Software Level 2
- Spreadsheet Software Level 2
- Word Processing Software Level 2
Awards
M
M
Media Business Course 2019Media Business Course
In 2019 I was selected by my superiors at The Guardian to attend the renowned Media Business Course at The Grand Hotel in Brighton.
All candidates were split up into groups of complete strangers. In just five days we had to become team mates and work together (often until the early hours of the morning) to respond to a live brief for the National Careers Service. We had to appeal to a young audience and convince them to spend their summer holidays with NCS, gaining vital experience to ready them for work life.
After pitching our ideas to a group of some of the most senior people within the Media Industry we were shortlisted for the final, where we then pitched on stage to the client and entire course, including all candidates. Our team finished runners up! The overall experience I gained from the event was incredible.