FreeNow

Free now + hotboozapalooza - November 2021 ​The Brief It’s time to discover the city again. Free Now wanted to heighten awareness and engagement of Free Now, and encourage users to use Free Now as a means of getting around London across their different modes of travel - London black cab, a private ride or an eScooter. The insight We all know the feeling, your favourite artist is playing in West London, all your friends are going and it finishes at 12am. One problem, you live in East! Whilst this won’t stop you going, navigating London’s public transport so late at night as every one spills out of the venue and onto the tube is something that lingers in the back of your mind and slightly takes the gloss away from an amazing shining experience. Time Out exists to help Londoners go out better. Free Now gives Londoners the freedom to get around the city. Time Out tells people where to go, Free Now gets you there and back again. That’s what we call a match made in heaven! What we did Free Now partnered with Time Out for our yearly winter cocktail festival Hotboozapalooza as we brought it back for a fourth year in 2021. For one night only, Time Out presented delicious warmed-up twists on your favourite boozy drinks served in a wintery, party-ready setting in central London. Guests worked their way through 4 x unique toasty tipples, across 4 serving stations each hosted by one of London’s best bars as selected by Time Out. We leant on the ‘getting home’ insight to take our partnership beyond a headline sponsorship by offering every attendee a free ride home on Free Now. Important people were happy "Let's do it all again!!!" - Ian Walters, Regional Head of Marketing, Free Now