The Ocean Cleanup

  • Corrin Woollcott

The brief: How do we tackle the impact of single-use face masks on our oceans? The big idea: Turn every disposable face mask into an advertising campaign. The execution: Dave Trott espoused the memorable simplicity of public health campaigns. “If you want people to take action and change behaviour - you need to get to the point. Make it simple, make it memorable.” FACE TO WASTE. Simple. Memorable

The Ocean Cleanup by Corrin Woollcott
The Ocean Cleanup by Corrin Woollcott
The Ocean Cleanup by Corrin Woollcott
The Ocean Cleanup by Corrin Woollcott
The Ocean Cleanup by Corrin Woollcott
Corrin Woollcott
Creative Strategist