Scope is a new and beneficial charity based brand which aims to target the homeless population of Britain with an innovative idea. Scope is an easily accessible banking system which is hosted within all current banking systems, such as Santander, Lloyds, HSBC and so on.
The idea is a homeless banking system where people are able to save small amounts of money in return for a 33.3% interest rate being added to their savings. As well as this they are entered into a prize draw every month for the chance to win rewards like food tokens, hotel rooms and haircuts.
We hope these rewards will encourage the homeless population to save and eventually work their way back up the housing ladder and into a brighter future.
The Logo is designed from a combination of growth and money visualised in the simple line drawing of a leaf shoot which signifies the brands leading aim. The colour palette was chosen in order to catch the attention of those in need as well as people that want to give. We chose green as the primary colour to represent growth and health and the yellow to create a positive and bold statement.
The idea behind the advertisement and info-graphic posters was to enable the brand to show the general public the bleak outlook of a homeless person’s point of view. This is showcased in the form of 8 posters which can be show separately or as a whole campaign with the use of a panoramic image connecting each of them together.