Seat Ibiza Launch

  • Idan Feldman

The car company Seat held a small market share in Israel, which had failed to develop. Despite strong awareness, consumers were not aligning themselves with the brand’s message, creating a worrying disconnect. After conducting intensive consumer research, with a focus on first-time drivers, we launched a campaign, which marketed the Ibiza model as the ultimate party vehicle. This resulted in a 79% year-on-year sales increase, a bronze award at the 2010 Effie Israel Awards, and a 2009 Eurobest award for the use of social media.