Award-winning advertising and communications professional, specialising in brand strategy, consumer research, market analysis and digital comms. Over the past ten years, I have held strategy positions at various creative and media agencies, both in the United Kingdom and abroad. Delivering strategic solutions to major players in tech, FMCG, financial services, automotive and retail, I help clients grow their brands and connect better with consumers.
- Seat Ibiza LaunchThe car company Seat held a small market share in Israel, which had failed to develop. Despite strong awareness, consumers were not aligning themselves with the brand’s message, creating a worrying disconnect. After conducting intensive consumer research, with a focus on first-time drivers, we launched a campaign, which marketed the Ibiza model as the ultimate party vehicle. This resulted in a 79% year-on-year sales increase, a bronze award at the 2010 Effie Israel Awards, and a 2009 Eurobest aw
- KX Bring The NoiseWith the hotly-anticipated Netflix about to make waves in the market, NBC Universal wanted to reinvigorate their video-on-demand service PictureBox. Lacking the marketing resources to match those of Netflix’s or Amazon Prime’s, the company still sought to grow its member numbers and revenue. Through brand exploratory workshops, we identified PictureBox's unique strengths, targeting cinema-loving audiences who feel overwhelmed by too much choice. From this, the “More is Less” concept was created