KX Bring The Noise

With the hotly-anticipated Netflix about to make waves in the market, NBC Universal wanted to reinvigorate their video-on-demand service PictureBox. Lacking the marketing resources to match those of Netflix’s or Amazon Prime’s, the company still sought to grow its member numbers and revenue. Through brand exploratory workshops, we identified PictureBox's unique strengths, targeting cinema-loving audiences who feel overwhelmed by too much choice. From this, the “More is Less” concept was created, positioning PictureBox as a service delivering handpicked, curated movies the whole family could enjoy. The brand saw a 230% increase in membership, thanks to a newly designed website and digital campaign. See less