In response to the Creative Conscience brief: Identify something that isn’t working in the world and look for a solution. I created the Seazonal Festival concept. Seazonal is an exclusive fashion festival designed to encourage young people to upcycle their clothes rather than feeding into the fast fashion industry. It combines fun ways to upcycle your clothes whilst seeing your favourite artists and social influencers for free. With the chance to take part in a runway show and fashion shoot. This festival is hosted every new season of the year so people do not have to buy new clothes. Mock up's below show the festival advertised using posters and social media platforms. A website was also created below that is accessible through Instagram's direct link in bio where users that are interested can easily buy tickets and find out more information about the festival including its workshops, artist line up and overall objective. - Photography by Dannica Marnoch -