SECRET CINEMA X STRANGER THINGS CAMPAIGN

  • Charlotte Baraks

Create omni-channel partnerships for M·A·C, that aligned with brand pillars, and drove reach, relevance, and resonance. The objective to this partnership was to create a disruptive and brand storytelling moment. We were able to create a consumer-first gaming experience, a teaser campaign , bespoke retailing space, a limited-edition product collection and an opportunity to ignite brand love through a powerful influencer/talent and press activation.

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