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    Sega Brand Book

    This years book using a combination of litho and digital print. The 6 page folded cover was printed litho using the Sega brand pantone colour, laminated and enhanced with both a low and high raised Scodix 3D UV to give the cover a tactile and playful feel representing the core Sega brands. The cover was also laser cut to allow for a pop-out business cards

    The internal pages had to be printed digitally using HP Indigo Indichrome inks to colour match the specific brand colours and also have colour consistency with the litho covers.

    The books were hand collated and finished to achieve the stepped pages and accurate alignment of positioning.

    Credits

    Andy Mackinson

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