Selectlok Quick Reference Guides

As part of a marketing and sales strategy to arm our sales team with marketing materials, I introduced a regular Sales Pack. This sales pack included a variety of printed materials for the sales team and our customers. Part of this Sales Pack are the QRG (Quick Reference Guides). These QRG come in several types, including Internal (pricing included for sales team, these do not have sales reps names and numbers on them to make them easily distinguishable), External (a guide of commonly sold items by industry that customers can keep), Specials (a list of slow-moving stock with special pricing) and New Products (a list of newly released products). Section headers follow the colour scheme of our catalogue for consistency. These QRG are designed in Adobe InDesign using its data merge feature. This uses a spreadsheet of product information to populate the QRG allowing for guides to be easily and quickly updated from month to month.