Selekt – Campaign

Klarna has launched a luxury sub-brand for the Luxury section of the Klarna app in select markets called Selekt. With Selekt we wanted the same bold approach to image-making as the Klarna mainbrand – however, with a completely different look and feel. The concept conveys a feeling of looking at luxury and fashion through a different, unconventional lens which is one of Selekt’s key brand propositions. Therefore, the play with perspective became the foundation of the concept, combined with warped mirrors and digital psychedelic art by a Japanese digital artist called Hagihara displayed on huge LED screens in the background. A full in-house production where I had ownership from concept creation to final delivery of the assets, briefing in and continuously collaborating with the external creatives Photography: Philip Messmann Video: Lucas Lennig Styling: Victoria Sekrier Set Design: Joel Junsjo Hair: Linda Shalabi Make-Up: Fredrik Stambro Casting: Barbara Nicoli & Leila Ananna