Self-branding

Ongoing work I've been creating based on the idea of creating a brand for myself based around my surname. Früchtenicht can be literally translated from German into English as 'no fruit' so I've been focussing my attentions on trying to create graphics and typography which convey that as simply as possible. Playing with creating typography which incorporates a strikethrough effect, whilst combining the umlaut is something which I think has worked quite well throughout this process.