SELF-CARE: ACTIONS YOU TAKE OR PURCHASES YOU MAKE?

My dissertation explored the concept of self-care and how it is being defined and utilised by younger generations within the current zeitgeist. Comprised of a literature review, alongside primary and secondary research, the body of research aimed to present a set of insights and thus recommendations for the future of self-care. The realisation of this research can be found under the project heading 'Elixir: Business Plan'