Selfridges: Instagram Stories Redesign

Selfridges requested an analysis of their Instagram Stories and a creative strategy to move their content forwards. At that time, the brand were not making the most of the features within the platform so as part of the redesign, I designed their graphics for highlights, Instagram Stories layouts and transitions inbetween stories. With so much content being shared, we focused on a way Selfridges could 'segment' their content to avoid conversations getting lost. This is an ongoing project, and we have since updated this further to stay up to date with current trends.