About me

Hey. I’m Caroline. I bring brands to life on social media. Let’s do the same for you. About me... I’m a Social Media Producer and Strategy Consultant with over 6 years experience in social media, creative strategy and design. After 4 years at Primark, I left my final position as Global Social Media Manager to move into the consultancy world where I have worked for a variation of brands - both big and small. Most recent clients include Selfridges, mahabis and Lulu Guinness. What can I do for you? Social Media Management Do you need someone to run your social channels? Having managed the social accounts for a global brand, I have strong experience in content creation, copy writing and strategy. Creative Strategy Whether you’re a new business or growing brand, I can help you build your brand presence on social media to give your followers the very best user experience. Design As the former Social Media Editor at Primark, and a degree in design, my background is strongly design focused. Whether you need imagery for social media, graphics, GIFs or content for Instagram Stories/IGTV, I can help. I work with my clients to create on brand content specifically designed for social media. Take a look at my portfolio for my previous creative projects.

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Projects

• 5

  Selfridges: Instagram Look and FeelA guide to how Selfridges could use their fonts and graphics to create engaging content during the Covid-19 pandemic.
• 2

  mahabis: #clapforourcarersTo share appreciation for all our key workers, I made this rainbow jigsaw for mahabis to share on their social channels.
• 1

  Selfridges: Bringing Product to LifeHow do you create engaging content without having access to the product? This was the challenge I was given by Selfridges with the Selfridges Monopoly game. For this I made an animated Instagram grid post, to drive sales to the website where the game was being sold.
• 1

  mahabis: Social ContentI work for mahabis on a weekly freelance basis, creating social content and managing their channels. Between Christmas and Easter we were in-between shoots and lacking in imagery, (something a lot of small brands can relate to). This was a collection if imagery I shot and edited to brighten up their Instagram feed after Christmas, before the new spring collection dropped.
• 2

  Resellfridges: Sustainability InitiativeAs part of the ongoing sustainability initiative at Selfridges, I designed a series of graphics to announce the new 'Resellfridges' initiative. The brief was to take the current Selfridges logo and to make it 'rebrand' to share across all social channels. Collectively, these gained over 100k organic views on Instagram alone.
• Light Years: Christmas Graphics PackLight years is a new trend forecasting company based in LA. Over the Christmas period they were looking for GIF and social content to share with their subscribers/followers. Using the Light Years logo, I created this Christmas wreath design to share on their channels.

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Projects credited in

• 1

  mahabis summer shootCreating product shots during lockdown here in the UK.
• 1

  mahabis canvas launchTaking the iconic design of the mahabis slippers combined with a water resistant, hard wearing canvas upper. Shot by Sam Scales + Amelia Pettman
• koraProduct shot for the outdoor brand Kora. Brief was to show off fabric, product features and brand logo.

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Work history

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Head of CommsLucy & Yak
Aug 2021Brighton, United Kingdom
Social Media Consultantmahabis
Nov 2019 - Mar 2021London, United KingdomFreelance
Strategy and content planning for all organic social media.

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Skills

• Social Media
• Content Creator
• Social Media Management
• Creative Strategy
• Graphic Design
• Adobe Photoshop
• Final Cut Pro
• Editing
• Copywriting
• Community Management

Education

BA (Hons) Textile Design : First Class HonoursDe Montfort University
Sep 2011 - Jun 2014Leicester, United Kingdom