Send chocolate packing. Dechox!

Dechox is a British Heart Foundation campaign that asks people to give up chocolate for a month, for charity. We encouraged them to take a more irreverent approach to the campaign, with a a fun twist on the proposition "send chocolate packing for charity". What happens when you give up chocolate for a month? it goes on holiday of course! We chose this fun animation approach to really stand out in what is usually a rather worthy category.