Send chocolate packing. Dechox!

Dechox is a British Heart Foundation campaign that asks people to give up chocolate for a month, for charity. We encouraged them to take a more irreverent approach to the campaign, with a a fun twist on the proposition "send chocolate packing for charity". What happens when you give up chocolate for a month? it goes on holiday of course! We chose this fun animation approach to really stand out in what is usually a rather worthy category.

Project Tags

Companies

  • British Heart Foundation

    British Heart Foundation

    • Charity

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Co-founder & Planning Partner, Wax/On, Chair of Outvertising
LA
Marketing Coordinator
Film Maker