• Responsible for writing and editing fashion features using Google’s search trends.
• Responsible for producing trend reports, buying guides and fashion articles incorporating SEO keywords to drive traffic to the e-commerce website.
• Identifying trends related to the fashion industry internationally and contextualising it for the domestic readership.
• Wrote SEO optimised product descriptions and content for the homepage and content syndication websites.
• Responsible for mentoring junior copy editors in the team.
• I worked closely with the social media team to deploy content across key channels, including Youtube and Pinterest.