Sennheiser's Sanctuary of Sound // USA

Sennheiser Pop-Up Stores // NYC + SF
Concept // Interior Design // Marketing // PR // Campaign

Create Sennheiser's first experiential lifestyle pop up store concept targeted at millennials driving brand awareness and engagement alongside customer insights and sales.

Within six weeks of receiving the brief we designed, created the campaign for and opened two curated pop up stores in Nolita, New York and Mission, San Francisco running from November 22 - December 28th 2014. For each space we created a brand aligned premium store experience and store design including integrated DJ booths and Gaming areas for customers to experience SKUs, goody bags and drinks to curated magazines and playlists.
We also executed several direct engagement events in both cities including in-store DJ sessions with New York’s top DJ duo the Martinez Brothers and the international creative collective Earnest Endeavours, Razor'n'Tape and Escort.
The stores were noted as one of the 'best holiday pop ups' by Selectism and Fashion Times, and covered in many local and lifestyle publications including SF Gate, NY Racked, IN New York, Huffington Post as well as TV coverage on Good Day New York. Total press reach 30M+.

Project Team

Helen Sirp

  • Creative, concept and set/spatial designer
  • Helen Sirp