Helen Sirp

Creative, concept and set/spatial designer

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  • LocationLondon, United Kingdom

Projects

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Do you really want to delete project Baggage without boundaries - editorial still-life / cover for IDEE magazine?

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Projects I've been tagged in

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Do you really want to delete project Kriss Soonik AW12 launch?

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About me

 

London-based creative, telling visually compelling stories in 2D imagery/3D live spaces and moving image, and coming up with concepts for unique experiences. Mostly focusing on creative/art direction for fashion spaces and commercial visitor experiences, my years of work include designing numerous shows, exhibits, window displays, shop interiors, branding concepts and catwalks. Loving to explore the various multidisciplinary layers of designing a full concept, using diverse narrative design approaches and thorough research methods. Experienced with the entire process of production from initial concept design through to overseeing install and build.

Skills

 

  • Fashion
  • Events
  • Art Direction
  • Design
  • Editorial
  • Exhibition Design
  • Set Design
  • Creative Direction
  • Interior Design
  • Visual Merchandising
  • Narrative Story Telling
  • Concept Creation
  • Scenography
  • Window Installations
  • Set Styling

Work history

Currently

Freelance Creative & Art Director-spatial Designer

Helen Sirp

Jan 2005

2014

Concept & Set Designer

My Beautiful City Ltd

Jun 2013 - Jun 2014
  • Creative direction and set design for high-end fashion shows and events in one of London’s leading creative events agencies. Working from the initial brief to come up with the concept and creative direction, followed by a detailed design for the project as well as overseeing the production and build.

2011

Artist & Studio Designer

Thors Production

Mar 2010 - Jun 2011
  • Working on several TV shows including costume styling and props for the top-rated series ENSV and creating a full studio design for a game show. Learning how to design from a camera perspective as opposed to a live 3D experience.

2008

Art Director

Kalamari Promotion

Aug 2003 - Aug 2008
  • Creative and art direction for the fashion marketing agency, mostly working on shows, campaign concepts, events, backstage, set design. Starting and running big fashion parties at top clubs Prive in Tallinn and Illusion in Tartu, fashion shows at all the main shopping centres in Estonia, press events. Clients included Nike, Fornarina, Swarowski, the majority of top Estonian fashion designers. More info on www.kalamari.ee

2008

Head Window Display Designer

Baltika Group

Aug 2006 - May 2008
  • Designing all the window concepts for 4 international brands Monton, Mosaic, Ivo Nikkolo and Baltman in 7 Eastern/Central European countries. Working with the marketing teams to design the windows according to the general campaign visuals, adjusting the core concepts to the variations of windows for different shops. Organising the production and sending out the necessary materials for the set-up to all the countries. More info on www.baltikagroup.com

Education

2015

MA Creation of Narrative Environments

Central Saint Martins College of Art Design

Feb 2015 - Feb 2015

    Awards

    2013

    Best International Fashion Showcase concept & design

    • http://www.britishfashioncouncil.co.uk/Archive/Events/IFS