Helen Sirp

Creative / Art Director

London, United Kingdom
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Projects credited in

About me

London-based creative, telling visually compelling stories in 2D imagery/3D live spaces and moving image, and coming up with concepts for unique experiences. Mostly focusing on creative/art direction and design of fashion spaces & stories, and branded visitor experiences- my years of work include designing numerous shows, exhibits, events, window displays, shop interiors, catwalks, branding concepts, campaigns, fashion films, music videos, still life shoots and fashion imagery. Loving to explore the various multidisciplinary layers of designing a full concept, using diverse narrative design approaches and thorough research methods. Experienced with the entire process of production from initial concept design through to overseeing install and build.

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  • Fashion
  • Events
  • Art Direction
  • Design
  • Editorial
  • Exhibition Design
  • Set Design
  • Creative Direction
  • Interior Design
  • Visual Merchandising
  • Narrative Story Telling
  • Concept Creation
  • Scenography
  • Window Installations
  • Set Styling
  • Prop Sourcing
  • Production Design

People I’ve worked with

Companies I’ve worked with

  • Saintil Communications

    Saintil Communications

    • Marketing & PR
  • My Beautiful City

    My Beautiful City

    • Events
  • B

    Baltika Group

    • K

      Kalamari Productions

      Work history


      Freelance Creative & Art Director-spatial Designer

      Helen Sirp

      Jan 2008
      • London, United Kingdom
      • Freelance
      • With more than 10 years of extensive experience in the creative world on international level -working from initial concept to cover a spectrum of creative and art direction through to detailed design and styling -mostly fashion, lifestyle, luxury and design industries. Majority of my work encompasses telling stories in spaces by the means of conceptual set/ spatial design for editorial fashion and still-life photography, video/film, presentations, events, experiential interiors. My methodology for designing brand experiences and live events is led by a strong narrative, making each a unique experiential venture. Creative diary on Instagram https://www.instagram.com/helensirp/ Film work on vimeo https://vimeo.com/user16321666 Clients include: VOGUE, CONDE NAST, V MAGAZINE, BRITISH GQ, BRITISH COUNCIL, RITZ CARLTON, SWAROWSKI, JOHN LOBB, BVLGARI, JOHN FRIEDA, SAMSUNG, JOHN LEWIS, FREIXENET, BARROWS, UNILEVER, WHISTLES, ESTONIAN EMBASSY, ESTONIAN DESIGN CENTRE, NIKE, SELFRIDGES, AIR BNB, SENNHEISER, LONDON DESIGN FESTIVAL, LONDON FASHION WEEK, LC:M, BOMPAS & PARR, SOPHIA WEBSTER, GREY GOOSE, NOWNESS etc.


      Concept & Set Designer for shows and events

      My Beautiful City

      Jun 2013 - Jun 2014
      • London, United Kingdom
      • Full Time
      • Creative direction and set design for high-end fashion shows and events in one of London’s leading creative events agencies. Working from the initial brief to come up with the concept and creative direction, followed by a detailed design for the project as well as overseeing the production and build.


      Head Window Display Designer

      Baltika Group

      Aug 2006 - May 2008
      • Tallinn, Estonia
      • Full Time
      • Designing all the window concepts for 4 international brands Monton, Mosaic, Ivo Nikkolo and Baltman in 7 Eastern/Central European countries. Working with the marketing teams to design the windows according to the general campaign visuals, adjusting the core concepts to the variations of windows for different shops. Organising the production and sending out the necessary materials for the set-up to all the countries. More info on www.baltikagroup.com


      Aug 2003 - Aug 2008
      • Tallinn, Estonia
      • Freelance
      • Creative and art direction for the fashion marketing agency, mostly working on shows, campaign concepts, events, backstage, set design. Starting and running big fashion parties at top clubs Prive in Tallinn and Illusion in Tartu, fashion shows at all the main shopping centres in Estonia, press events. Clients included Nike, Fornarina, Swarowski, the majority of top Estonian fashion designers. More info on www.kalamari.ee



      MA Creation of Narrative Environments

      Central Saint Martins College Of Art and Design

      Sep 2011 - Jul 2013
      • London, United Kingdom



      Best International Fashion Showcase concept & design

      British Fashion Council

      • http://www.britishfashioncouncil.co.uk/Archive/Events/IFS