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London-based creative, telling visually compelling stories in 2D imagery/3D live spaces and moving image, and coming up with concepts for unique experiences. Mostly focusing on creative/art direction for fashion spaces and commercial visitor experiences, my years of work include designing numerous shows, exhibits, window displays, shop interiors, branding concepts and catwalks. Loving to explore the various multidisciplinary layers of designing a full concept, using diverse narrative design approaches and thorough research methods. Experienced with the entire process of production from initial concept design through to overseeing install and build.
Creative direction and set design for high-end fashion shows and events in one of London’s leading creative events agencies. Working from the initial brief to come up with the concept and creative direction, followed by a detailed design for the project as well as overseeing the production and build.
Working on several TV shows including costume styling and props for the top-rated series ENSV and creating a full studio design for a game show. Learning how to design from a camera perspective as opposed to a live 3D experience.
Creative and art direction for the fashion marketing agency, mostly working on shows, campaign concepts, events, backstage, set design. Starting and running big fashion parties at top clubs Prive in Tallinn and Illusion in Tartu, fashion shows at all the main shopping centres in Estonia, press events. Clients included Nike, Fornarina, Swarowski, the majority of top Estonian fashion designers. More info on www.kalamari.ee
Designing all the window concepts for 4 international brands Monton, Mosaic, Ivo Nikkolo and Baltman in 7 Eastern/Central European countries. Working with the marketing teams to design the windows according to the general campaign visuals, adjusting the core concepts to the variations of windows for different shops. Organising the production and sending out the necessary materials for the set-up to all the countries. More info on www.baltikagroup.com