PopUp shop concept and design for Sennheiser USA to introduce their urban headphones range as well as raise awareness on their gaming and DJ ranges. In collaboration with Saintil Communications.
Inspired by the urban cityscapes, the soundwaves of the city and light beams rising from its high-rise buildings, the space reflects and stylizes the notions of sound.
The walls of mirror sound towers hide behind them a DJ booth and a gaming zone for testing the professional range headphones. The sound bars emerge out of walls to provide an interactive area for the Momentum range along with specially curated playlists on iPads. The center stage is occupied by the most recent edition- the Urbanite range- with its city silhouette inspired soundwave towers and lightbeams, hosting a home to the different styles of Urbanites with iPods to provide the sound attached.
On the outside window these light towers form a connection platform between ‘the outside and the inside’ in the form of an interactive installation on screens by Nanika, where their movement and the lights directly react to the sounds of the street.
The entire space is Sennheiser signature gray, with a cocoon like effect of soft acoustic panels on the walls to create the perfect escape from the busy street- stepping into the Sanctuary of Sound.