SEO Content Campaign for Fossil & Michael Kors Smartwatches

An SEO content campaign designed to improve the visibility in the search engine results of Fossil and Michael Kors smartwatch products on the Currys site. Combining creative with editorial, we produced an interactive map highlighting well-established and up and coming fashion destinations around the world. By clicking through to each destination, you'll find a fashion travel guide, outlining why the city is a fashion capital, as well as its fashion credentials, such as prestigious events, fashion training opportunities, the shopping scene and more. Please find some of the highlights in the images attached.