Alongside the graphic language, we developed a photographic style, which focuses heavily on the people behind and benefiting from the work Seplat Energy do. The colour palette is inspired by Nigeria and its landscape – with the primary palette of green taken from the national flag and representing prosperity and sustainability.
The first, and main, execution of the brand was the website. Which of course visually showcases the new brand, but also puts the new business purpose at the heart with sustainability occupying its own section. Imagery features much more heavily, and colour is used more boldly, whilst subtle movement and interaction feel contemporary and dynamic. Supporting this is a full roll-out across all primary corporate communications and assets for digital marketing and social applications.