In the spirit of sharing our love of textiles, seam collective created the annual Instagram challenge #SeptTextileLove in 2017 to engage with textile enthusiasts and professionals alike throughout the month of September. Comments from participants ranged from how excited they were about sharing their love of textiles through to being a little dubious, having never successfully completed a social media challenge before or being nervous about sharing their work and themselves to an unknown audience. Other participants talked about how they’d done “a few of these now” and found them to be “really motivating” and “great to see what others are up to”. Another theme was the focus and reflection it would bring to their practice during September.