Serenity Fest
Serenity Fest is a lo-fi x house music festival that runs May every year at a new destination each year, creating non-stop vibey tunes all weekend long. Services Logo design, Advertising, Merch
The brief
I was given complete freedom with this brief as they needed a logo design, wrist band design and promotional materials including poster designs and branded merch for the event.
Serenity as a word resonates calm and peace so the brand colours represent this with the pinks and purples looking like a serene sky as a background. Using negative space for the tent symbol within the logo creates an obvious nod to the festival style event whilst maintaining a bold and clear style that’s legible from a distance.