About me

I’m Kirsty McCusker, a freelance graphic designer specialising in visual identity for influential coaches and mentors. I have packages including presentation design for pitch decks, social templates with visual identity for your online presence and full visual brand identity to bring your brand to life.

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Projects

• Showcase CreativeShowcase is a web design studio for classical musicians, opera companies and agencies. Empowering artists to run their own website. Services Logo design, Brand identity, Advertising, Social media templates The brief Founder Poppy came to me with a clear idea that she wanted to invest in “proper logo design and discovery for Showcase.” She said, “I need someone with a bit of distance to help realise my vision as it's so hard to design for your own brand! Our aesthetic is beautiful, clean, moder
• Festival VoicesFestival Voices is an organisation that specialises in transformative choral experiences, bringing bold, collaborative choral music to new audiences in unexpected venues. Services Graphic design, Pitch deck template (Google Slides) The brief Oskar McCarthy at Festival Voices asked me to create pitch deck for their new event that they could send to promoters. The deck needed to be created so that it was easy to edit for the team to update copy and images so we opted for Google Slides. They want
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  Helen MareeHelen Maree Cooper is a mezzo-soprano known for her work in opera and classical music as well as being the founder of OperaEd. Services Branding, Website Design
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  No Deadline for GriefNDFG is an online resource made to support people through their grief journey, no matter where they are in it. It has been designed to visit without judgement and to feel a sense of comfort in knowing you're not alone without having to interact. Services Branding, Website Design, Advertising
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  Serenity FestSerenity Fest is a lo-fi x house music festival that runs May every year at a new destination each year, creating non-stop vibey tunes all weekend long. Services Logo design, Advertising, Merch
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  On PaperIntentionally designed stationery, helping business owners, freelancers and creatives stay organised. Services Illustration, Social Media, Graphic Design, Artworking

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Work history

FounderNo Deadline for Grief
Nov 2023United KingdomFreelance
NDFG is an online resource made to support people through their grief journey, no matter where they are in it. It has been designed to visit without judgement and to feel a sense of comfort in knowing you're not alone without having to interact. There is also the option to share your own story if that feels good.
Freelance Brand Designerintruekirstyle
Nov 2020United KingdomFreelance
I’ve created brands for inspiring companies such as OperaEd, Showcase Creative Studio and No Deadline for Grief. I’ve worked with business strategist Alice Benham, incredible musicians such as Helen Maree Cooper, Georgi Mottram and Oskar McCarthy and worked within Marketing Agency Finbo Creative Studio most recently.

Skills

• Layout Design
• Brand Layout
• Brand Identity
• Visual Identity
• Identity Design
• Creative Direction
• Logo Design
• Digital Illustration
• Advertising Campaign
• Graphic Design

Education

(BA Hons) Graphic DesignUniversity of Portsmouth
Sep 2014 - Jul 2017Portsmouth, United Kingdom
During my time at UoP I worked on modules: Information Design, Research-Informed Design Thinking, Typography & Layout, Motion Graphics, Editorial Design, Ethical Design, Visual Culture, Identity & Branding, Live Design Briefs and Promotion & Employability. These modules helped me gain skills in the Adobe Creative Suite, build a foundational knowledge within Graphic Design and Branding as well as in Time Management, Organisation and Presenting.

Awards

Adobe logo Adobe Certified Associate in Visual Communication Using Adobe PhotoshopAdobe
Adobe logo Adobe Certified Associate in Print & Digital Media Publication Using Adobe InDesignAdobe

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