Unilever's consumer research revealed that European working mothers wanted to prepare homemade meals for their families, but it was a tiring feat at the end of a long day. They were typically alone in the kitchen, slapping something together at the stove, while other family members were elsewhere in the home, stuck to their phones, laptops or the television. Meals were often hurried or lacking a true sense of enjoyment. This series of advertorials were a softsell for Knorr products, focusing on the pleasure of cooking and eating, encouraging a sense of mindfulness, and participation by other family members. I love to cook so this project was a real pleasure! The ads ran in women's magazines in five European countries.