Versatile writer with a journalism background, 15+ years of living and working internationally. Effective and impactful communication solutions adapted to a specific sector, audience and world region (brand identity, collateral materials, social media campaigns, video concepts, competitive research…) Copywriting in a smart and accessible style for global organizations where English is the common language and employees / customers / business partners are non-native speakers Copywriting and localization: polish sales or ad copy some ‘sizzle’; make technical content clear, enticing to the reader and easy to understand; create content with a fresh, interactive feel for internet, social media, intranet… Get to the heart of what people think and feel: create and moderate consumer focus groups, community management, social listening, interviewing skills...and then develop accurate synopsis of key takeaways.
- "Recipe" (product document) for the IBM developerWorks web siteIQP Corporation was an early pioneer in the Internet of Things and developed a code-free application development platform. I worked with the founders to build the IQP brand to a successful merger and acquisition with GE Digital (GE) in 2017. This was a paid contract and equity position. My role included creating company sales and technical materials. This writing sample provided a general overview of the IQP platform and was one of a series of postings (in IBM-speak, "Recipes") that I did on IB
- SEO Parker PensParker pens and pencils: maker of fine writing instruments (pens, handcrafted, pen maker, pen specialist, style, Parker) Leading manufacturer of handcrafted pens and pencils. A renowned pen specialist since 1888, Parker pens reflect innovation and style. Parker pen are made with the finest materials and ultra-modern technologies to ensure exceptional quality. Suited for all budgets and tastes – and all occasions. Duofold True Blue: luxury and classic Parker Special Edition pen (art deco pen, e
- Supporting innovationI'm a member of the advisory board of INFINITY SPACE in Marseille, France. This dynamic fintech startup has developed WeCashUp, a B2B Universal Payment Gateway that provides access to 54+ Emerging Countries, 155 local alternative Payment channels & 1 Billion+ potential buyers through a single API integration. WeCashUp is now ranked as Number 1 FinTech Startup in France.
- Danone VIEW newsletter on medical nutritionNutricia is a division of the Danone group that specializes in therapeutic food and clinical nutrition. My role was to interview Nutricia's food scientists, external academics and medical experts. I wrote articles that explained the medical research behind the products. The content was aimed at doctors and health professionals. My value-add: interviewing skills / understanding complex information and creating easy to read, engaging articles / a complex project was successfully outsourced.
- Series of advertorials for Knorr sauces, spices and soups (Unilever)Main headline: A Feast for the Senses! Subhead: Secret ingredients for a great meal… What does it take to be a good cook? Lots and lots of time? Absolutely not! If you enjoy preparing and eating good food, you already have the 'secret ingredients' of world-famous chefs – smell, taste and an eye for detail. Add a pinch of spices or a taste-tempting sauce, and watch an ordinary meal become a celebration of the senses! Delectable scent-sations The aroma of herbs and spices activates our emoti
- Ford Make it Driveable (Lisbon and Paris)As Ford Motors continues to develop their connected car features, they need consumer input. This European roadshow enabled startups to pitch new connectivity solutions to local consumers. My role was to solicit participants for the consumer focus groups, create the feedback mechanisms, and moderate the demo sessions (that's me on the right). Afterwards I collaborated on a summary report for Ford executives.
Copywriter | Content StrategistPatricia Philbin
I provide content strategy and copywriting services as an independent contractor/freelance consultant. My client references include Intel, Novartis, Sephora, EADS, Danone, SABIC, HP, Unilever, UNESCO/ L'Oréal Foundation for Women in Science and the Pasteur Institute. I am also an experienced community manager on LinkedIn and create content for company pages and manage social media profiles for executives.
Brand Strategy ConsultantIQP Corporation
- Palo Alto, United StatesFull Time
IQP Corporation was an early pioneer in the Internet of Things and developed a code-free application development platform. I worked with the founders to build the IQP brand to a successful M&A with GE Digital (GE) in 2017. My hands-on role included social media campaigns, outreach to industry analysts and journalists, coordinating product announcements and trade show participation. This was a paid contract and equity position.
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- Content Advisor
- Editing Copy
- Creative Concept
- Editorial Content
- Social Copywriting
- Brand Building