Sexual Health Campaign

Brief/ Create a campaign for a young target group to inform them that now there is testing and treatment for STDs through the Livi app. Idea/ Since young adults are more interested in information about sex than STDs, we used intimate images of people with a headline that seems to be related to sex, although it’s actually about Livi’s STD service. The campaign was a success. (Selected items from the campaign are below. English translation provided for informational purposes.)