Having worked with Shakka and his management team for a number of years, there was a desire to create a Hub content series that would truly allow his audience to be a part of the creative process. This was the birth of ‘Tribe Tuesdays’. This content series gave his engaged fan-base to join him in the studio and assist him in creating new music via Instagram Live. With influential guests joining him regularly (including the likes of Chunkz, Manny, Jae5, Wretch 32 and many more), Shakka was able to interact with his audience frequently and give them insight into his personality and music-making process, with fans being able to download the final songs via his SoundCloud for free. With the combined number of plays just under 700,000 on SoundCloud, Tribe Tuesday was a great way to regularly keep Shakka’s fan-base engaged and eager for more.