She in every Shea - The Body Shop

Ideated and produced this campaign. It was always important to show the empowerment that these special women have but it was equally important for me to empower my in-house team to travel to Ghana to shoot with the inspirational women who produce the Shea butter for The Body Shop. This is a global campaign and was played in 69 countries across the following assets: In-Store, Online, Digital, CRM, OOH, Social Media, PR, Editorial.