Shell Brand 2.0

Shell’s Brand team engaged me to lead the redesign and consolidation of their web portfolio as part of their largest Brand Transformation in a decade, encompassing both digital and analog touchpoints globally. As Lead Designer, I oversaw the design process in collaboration with project managers, brand advisors, and the IT team. I initially conducted over 36 hours of interviews with colleagues across various locations, including Rio, Houston, and Manila, which drove a user-centric strategic shift. As we moved to ideation and deliverables, I championed and ran extensive & iterative user testing on Shell’s primary sites: ‘Brand Central’ and ‘Creative Hub’. The project’s launch resulted in a fresh contemporary and clear framework with a major overhaul in global communications, including their 150 + websites.