Shelter
Senior Web and Social Media Editor, including:
• creating strategies, concepts and content for eCRM, digital campaigns and fundraising, social media strategy, content and community management
• writing, managing and optimising the Shelter website (using Squiz Matrix CMS), emails (using Adestra) and social media channels
• content audit, content planning and strategy, user testing, analytics, brand management
• agile website redesign, prototype and testing
• managing two Web and Social Media Editors and all editorial freelancers, mentoring/training
Creative Copywriter, including:
• writing, editing, proofreading and project managing public-facing print and digital communications, including fundraising and campaign materials, ads and banners, microsites and mobile sites, corporate messages, publicity and campaigns materials for shops, emails and social media
• creating concepts and presenting to clients
• brand development, management and approval, including brand repositioning, working with in-house staff and agencies
• writing and project managing complex jobs such as the Architect in the House website, emails and social media
• writing, editing and project managing high-profile, public-facing publications, such as the charity’s three-year strategy and the achievements report, and campaigns such as Evict Rogue Landlords and Homes for London
• organising and art directing photoshoots