Brief
Homelessness is on the rise. Encourage people to donate to Shelter.
Insight
People find it harder to identify with being homeless when it’s a situation so far removed from their own existence.
Creative
The Reality Of Being Homeless: A digital virtual reality experience that uses Google’s Cardboard platform to guides users through the harsh realities of homelessness. The execution aims to inspire empathy by virtually reducing the distance between the user and homelessness. Shelter would partner with a relevant publication (i.e. The Big Issue) to advertise the app and distribute the Cardboard hardware with a special edition bundle.
Project Tags
Companies
Shelter
- Charity