Rebranding a Governmental Company
In spring 2017 we got an invite by the head of communications of governmental company that officially shelters homeless people in Vienna. For a better positioning and to gain new inner strength they were looking for a strategical rebranding.
The core message for our work with the company was that homeless people are not a derived parallel society. They are our society, they are us. For getting homeless an unexpected string of events that happen in your life is enough. Sometimes people are home- or shelterless for a short term. Sometimes most of their lives. Sometimes you don't even notice that a person does not have their own home.
Homeless and shelterless people are allowed to be in public places. But there is a blance to keep. The core message was "Wir leben mit euch!" – We are living with you.
We are you. You are us. We are one society.