With backgrounds in design and sociology I'm now working as a professional in branding strategy.
2015 I started my own venture KR8 bureau in Vienna: A creative agency with strong focus on social science, behaviorism and neuro-psychology that is combining with the best of brand identity. I'm not keen on looking for target groups for my clients or go from best practice to best practice. I dare to break rules, to look at projects from a child's perspective, to deeply research on multiple disciplines and to create something that sets it's roots in the outer areas of our doxa.
When it comes to design I got three main values.
1. Work with essencials, don't overbear.
2. Create an emotional impact, not for target groups, but for milieus and living environments.
3. Be adaptable and coach. From a starting point a brand has to be able to grow with you, while it coaches you to make the right decisions within your brand universe.
Projects
- KR8 bureau Branding 2016Visual Branding for KR8 bureau / Vienna. Bright red has always been KR8 bureau's signature color. Our high influences of sociology and psychology are embodied by the dot system and altering connections of colorful circles. The dot system represents society in it's endless layers and aspirations. Economy, human values, change, technical progress, religion, and much more influence our view constantly. New connections between fields, and butterfly effect like events alter our perception and behavi
- Sheltering homeless people in Vienna — A Brand Identity Rebranding a Governmental Company In spring 2017 we got an invite by the head of communications of governmental company that officially shelters homeless people in Vienna. For a better positioning and to gain new inner strength they were looking for a strategical rebranding.
- Craftwines — Brand IdentityCraftwines is a small charming shop in the 6th district of Vienna. From the outside one might think that it’s a rather nondescript wine store, as soon as you enter the store it’s a completely different story. The owners of the shop are two charming ladies who deliver a clear message to their customers: Wine from a fresh angle
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Work history
K
K
CEOKR8 bureau
Vienna, AustriaFull Time
Own Venture: KR8 bureau is a branding & design agency, influenced by social science, neurological strategies, the awareness of social change. And the firm belief that structure is everything.
S
S
Creative DirectorShock! Entertainment
- Vienna, AustriaFreelance
Building up the App "Shpock" as an international and successful brand.
Overall brand strategy, design and marketing.
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Skills
- Brand Identity
- Brand Development
- Corporate Identity
- Design
- Brand Marketing Strategy