Sherlock: The Game Is Now

From Feb 2018 for one year until the official opening I led the digital strategy for the official Sherlock Immersive Experience, The Game Is Now. Playing to my love of social and TV and fandom the strategy has focused heavily on how best we can engage the pre-existing Sherlock fans around this new experience in the run-up to launch. I put together partnerships with Tumblr, achieved a whopping 40 million organic impressions on a Summer of Sherlock activation. Wrote the briefs for all creative, put together the paid social strategy and implemented it, ran the influencer outreach, created a cosplay photobomb on the set of 221b at Comicon and led all digital activity.