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Shimano pedals

  • Jaap van Oirschot

Shimano’s brand name is built on quality, reliability and durability. Within the pedal category there’s increased competitive pressure. Our task: reclaim mental and category leadership, positioning the brand as ‘the golden standard’ in pedals. Develop a campaign platform for road, mountainbike and gravel pedals, targeting consumers, retailers and e-tailers.

Report

Project Tags

  • #advertising
  • #advertisingcampaign
  • #communicationstrategy
  • #socialcontent
  • #retailmarketing
  • #retailcampaign

Companies

  • S

    Shimano

    Skills

    • Brand Strategy
    • Communication Strategy
    • Campaign Planning

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