About me

Founder and strategy director at Mr Fox agency.

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Projects

• PRO Bikegear x Team SunwebActivate PRO Bikegear’s sponsorship of Team Sunweb’s professional cycling team, whose iconic riders included Tom Dumoulin. PRO’s high-performance saddles and handlebars will provide riders with a flying start on the road to victory.
• Totem e-health innovationDigital technology is reshaping healthcare. Totem Open Health empowers medical professionals in developing innovative digital health products. How? Through Totem’s wearable device that gathers biometric data from people wearing it. This data sparks break-through innovations. Our task: deliver a value proposition, brand definition and positioning strategy, translate this into a compelling visual identity, tonality and create a campaign for the European market introduction.
• Cuba Travel NetworkCuba Travel Network (CTN) specializes in organizing tailor-made, personal trips to Cuba. With offices in Amsterdam, New York, Australia and Havana, it offers travellers a unique local experience. Sparked by the 15th anniversary of the business, CTN asked Mr. Fox to develop a campaign to bring together all employees and commemorate their greatest achievements. And at the same time, look forward to an era of new growth.
• WNDRLX: Let Adventure BeginWNDRLX (‘Wanderlux’) is a luxurious resort in Pitzal, Austria. It’s the perfect springboard for outdoor enthusiasts who can enjoy a wide range of activities across all seasons. From hiking, (glacier) climbing, biking, trail running to skiing and snowshoeing. Our task: create a distinct brand story and an adventurous tone of voice for the brand introduction.
• Shimano pedalsShimano’s brand name is built on quality, reliability and durability. Within the pedal category there’s increased competitive pressure. Our task: reclaim mental and category leadership, positioning the brand as ‘the golden standard’ in pedals. Develop a campaign platform for road, mountainbike and gravel pedals, targeting consumers, retailers and e-tailers.
• Arvato Financial Solutions (B2B)Position Arvato Financial Solutions’ debt collection services so it clearly stands out from the competition. Focus on e-commerce, telecommunications, banking & insurance markets. Ensure lead generation by converting web traffic into whitepaper downloads.

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Projects credited in

• A mini documentary on Qatar AirwaysThis documentary gives a brief overview of Qatar Airways’ history and development over the years. It also focuses on the airline’s Group Chief Executive, His Excellency Mr. Akbar Al Baker, who has been instrumental in developing and shaping Qatar Airways globally. The documentary also discusses pivotal industry practices that the award-winning airline is executing in order to strive towards future sustainability.
• A mini documentary on Qatar AirwaysThis documentary gives a brief overview of Qatar Airways’ history and development over the years. It also focuses on the airline’s Group Chief Executive, His Excellency Mr. Akbar Al Baker, who has been instrumental in developing and shaping Qatar Airways globally. The documentary also discusses pivotal industry practices that the award-winning airline is executing in order to strive towards future sustainability.
• 'Emirates Economy' Promo Campaign'Emirates Economy' New Service Launch Campaign

Work history

Founder / Strategy DirectorMr Fox agency
Oct 2016Amsterdam, NetherlandsFull Time

Skills

• Brand Strategy
• Brand Positioning
• Communication Strategy
• Content Strategy
• Digital Strategy