Totem e-health innovation

  • Jaap van Oirschot

Digital technology is reshaping healthcare. Totem Open Health empowers medical professionals in developing innovative digital health products. How? Through Totem’s wearable device that gathers biometric data from people wearing it. This data sparks break-through innovations. Our task: deliver a value proposition, brand definition and positioning strategy, translate this into a compelling visual identity, tonality and create a campaign for the European market introduction.