Totem e-health innovation

  • Jaap van Oirschot

Digital technology is reshaping healthcare. Totem Open Health empowers medical professionals in developing innovative digital health products. How? Through Totem’s wearable device that gathers biometric data from people wearing it. This data sparks break-through innovations. Our task: deliver a value proposition, brand definition and positioning strategy, translate this into a compelling visual identity, tonality and create a campaign for the European market introduction.

Totem e-health innovation by Jaap van Oirschot
Totem e-health innovation by Jaap van Oirschot
Totem e-health innovation by Jaap van Oirschot
Totem e-health innovation by Jaap van Oirschot
Totem e-health innovation by Jaap van Oirschot
Jaap van Oirschot
Strategy Director, co-founder Mr Fox agency