Global EHS incident tracking tool launch With a renewed focus on EHS issues in keeping with current global corporate trends, Shire engaged the services of a mobile app-based recording and reporting tool. We were commissioned to develop a naming convention and a launch look-and-feel and roll this out across a comms package. This included plasma screens, banners and introductory animations to help engage a reluctant workforce and embed Beacon at a DNA level, increasing reporting and recording of EHS incidents and ultimately encouraging proactive thinking around the application of controls.