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Shreem Re-brand

  • Sarah Twelves

Shreem is an online platform aimed at championing the next generation of fresh, diverse and innovative talent. They encourage diversity, success and growth. They wanted an entirely fresh rebrand including a logo, typography, colour palette and a unifying narrative aimed at 18–28 year olds who are early career freelancers. The Logo: A logo that physically grows in appearance to bring a feeling of diversity, success and growth and an added element of progression. If the Shreem platform is going to showcase creative work, the brand needs to be clean to allow the work to stand out, which this logo does perfectly. The logo has fluidity and potential for animated movement across digital platforms for the brand. Typefaces: The typeface Bureau Grot Bold (inspired by Knockout by Jonathan Hoefler) was used to create the logo. It is made up of a variety of widths and thicknesses which are a great representation of change, something we all face in our creative careers! It is strong and block like in its appearance but firmly fits together to give a feeling of togetherness and collaboration. Colour Palette: Inspired by Indian culture and the goddess Matangi which derived from the word Shreem, the colours are vibrant and complementary of each other. The colour scheme brings a sense of culture, diversity and youthfulness to the brand. The core colour of the brand is the bright orange.

Sticking to a design that still shows diversity, success and growth through the letter S that changes in size and width. This creates the secondary logo that is still recognisable as the Shreem brand and can be used on social media platforms for cover/profile images which have less space.
To show how the logo, typography choices and colour palette could possibly work together on a digital platform. The aesthetic of the website appears to slot together with lots of different possibilities that are easily interchangeable. It acts similarly in the way that creatives are able to slot together from different backgrounds and fit together as one. As well as this, the built up block idea represents the growth and success that Shreem want their clients to achieve!
To show how the logo, typography choices and colour palette could possibly work together on a digital platform. The aesthetic of the website appears to slot together with lots of different possibilities that are easily interchangeable. It acts similarly in the way that creatives are able to slot together from different backgrounds and fit together as one. As well as this, the built up block idea represents the growth and success that Shreem want their clients to achieve!
The secondary logo can also be introduced onto assets such as product merchandise. The contrast of these two logos side by side works effectively and they are easily noticeable as the same brand. And because who doesn’t love personalised products!? This is a great example of personalising products for clients and staff, and doing some brand promotion all in one! These could be paired with logos on the reverse side.
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