Silicium - FUTURE AUTHENTIC FASHION

  • Lucie Chiocchetti
Silicium is a Fashion accessory brand working with row material and trying modify those materials as less as possible.

From finding the name to developping the brand identity, this project as been a very interesting one. As the brand uses only raw materials, the idea of Silicium came through by being the first "raw" element on earth, then working and playing with concepts about the chemical formulas to develop the brand identity.

The logo is a simplified version of the symbole of the brand which represent the chemical forumal for Silicium being SiO2.