Silver Cross — 'Small Kids Big Boxes' Packaging Design

When asked to give Silver Cross packaging a new lease of life, I reverted back to my childhood. Fond memories of playing with cardboard boxes rather than the present inside on Christmas Day sprung to mind. With some scissors and Sellotape, a cardboard world Toys ‘R’ Us would be jealous of was soon created. With help from some brilliant kids a series of images for the whole range of Silver Cross packaging was created. This work has been awarded several awards, two of which being a Design Week award and in-book at D&AD.