Simple Skincare @homeshoot

During lockdown, I concepted, styled and photographed a shoot at home to use as content on the Simple social Instagram channel. With the help of the strategy and community team, we came up with concepts for the latest trends that our community would love including #texturetuesday, a huge hashtag in the skincare scene. These were shot using natural lighting, styled in an unpolished way, native to Instagram & the Gen Z community.