About me
I am a multi-disciplinary, Artist, Designer & Art Director with nine years of UK and international commercial design experience creating and delivering marketing campaigns, visual language, packaging, digital, social content, brand identity, editorial and styling. I have a passion for abstract art, landscape, and nature which often influence my design work. Enthusiastic and collaborative, I thrive on the energy of a creative team.
Projects
- Thought AW20 PackagingEach season, my brief was to design a new range of packaging artworks for the sustainable brand Thought Clothing that would compliment the socks inside. I would create abstract artwork using painterly brushstrokes and line drawings, with a nod to the colours and designs of the socks themselves. The purpose was to create a beautiful piece in itself that customers would want to reuse after buying.
- Thought SS19 PackagingEach season, my brief was to design a new range of packaging artworks for the sustainable brand Thought Clothing that would compliment the socks inside. I would create abstract artwork using painterly brushstrokes and line drawings, with a nod to the colours and designs of the socks themselves. The purpose was to create a beautiful piece in itself that customers would want to reuse after buying.
- Simple Skincare @homeshootDuring lockdown, I concepted, styled and photographed a shoot at home to use as content on the Simple social Instagram channel. With the help of the strategy and community team, we came up with concepts for the latest trends that our community would love including #texturetuesday, a huge hashtag in the skincare scene. These were shot using natural lighting, styled in an unpolished way, native to Instagram & the Gen Z community.
- Thought Brand CollateralCollaborated with agency and highly involved in establishing the rebrand from Braintree to Thought; Designed all printed and hand-drawn brand collateral for retail & B2B marketing through to finished art which included: leaflets, flyers, retail brochures, POS, stationary, labels, swing tags, managing full process, timeline and budgets.
- Thought Retail PackagingA large part of the rebrand was to redesign all premium illustrated gift packs, retail bags and mailing bags, ensuring they were on brand, yet also sustainable. We switched to FSC approved paper mailing bags and used the brands dark grey base with illustrated leaf to bring a more premium feel to the packaging.
Work history
Lead CreatorOLIVER Agency
- London, United KingdomFull Time
Concept and visual development lead for creative projects, on a range of clients such as Dove, Love Beauty & Planet, Sunsilk, and primarily brand guardian on the key account, Simple Skincare. Ensuring consistency with the overall brand and marketing strategy, across a number of social and digital
channels, whilst working in a fast-paced environment.
F
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Designer & Art DirectorFreelance
- London, United KingdomFull Time
International and regional experience, creating intergrated digital and print campaigns for a variety of clients such as Podcast One, Southern Cross Austereo, Triple M, Hit Network, Portas Agency. Designed Menswear SS20 range for Kmart, one of Australia’s largest retailers. Art direction & creative concepts for Wonderbly’s new book campaigns. Created seasonal gift packaging for Thought clothing.
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Skills
- Packaging
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Visual Styling
- Creative Concept
- Art Direction
- Graphic Design
- Illustration
- Photoshoots
Education
BA(Hons) IllustrationArts University Bournemouth
- Bournemouth, United Kingdom
Foundation Diploma in Art and DesignArts University Bournemouth
- Bournemouth, United Kingdom