Mr Blister Company and its distributor, Assegraf, briefed us to create a new brand to connect with the new needs of the Spanish market: high quality at low cost, but avoiding to mention that the price is the only reason. It’s a change in the production process, not only a price war.
The product is different from that of the competitors: it’s self mounting. It allows companies to pack by themselves in small quantities.
With these inputs, we created the namimg and the claim as a statement of the brand: “SimpleBlisters, the easiest, simplest and quickest way to pack all your products.”
My responsibilities were the creative direction and the project management to develop all the brand communication: logo, the website www.simpleblisters.com, built in HTML5 and iPad Friendly, mailing forms, invoice sheets, catalogues and all the communications for the brand.